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Naming Rights Report 2011

Football, as the most popular sport on a global scale, has been a major beneficiary from the emergence of naming rights as a lucrative source of sponsorship income for clubs and venues. SPORT+MARKT’s Naming Rights Report 2011 provides a comprehensive overview of the global naming rights market in football ...

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Naming Rights Report 2007

Estimation on trends and developments in the naming rights sector for European football stadia, e.g. History of development in the award of naming rights for stadia – Construction boom in European leagues – Refinancing of newly-constructed stadia – Top 5 naming rights in Europe ...

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