“During the negotiation process with the Allianz board of directors for the naming rights of today’s Allianz Arena, SPORT+MARKT provided us with the vital ingredients and facts to clinch the perfect deal for both sides.”
Uli Hoeneß
Deputy Chairman Executive Board / FC Bayern München / Germany
Consultancy for profitable and sustainable stadia and arenas
With our own Stadia Consultancy Unit, we have developed innovative services for arena and stadium operators, clubs, rights agencies and the public sector, such as models for potential analysis, evaluation of stadium-related marketing rights, as well as financial and constructional issues.
Our unique approach to stadia consultancy
- From financing to marketing strategy
- Research-based consultancy:
In-house market research, media evaluation and market intelligence - Internationally approved forecast models
- Partner network and consortium experience
- Excellent know-how from one of the world's most commercially successful stadia markets
- Team of international sports business consultants
- 25 years of experience
Refinancing and commercialisation of stadia - our holistic approach
Potential revenue may result from three different types of usage of a stadium: primary (e.g. football matches of the home team), secondary (other sports, concerts, shows or business events) and complementary usage (further usage potential). SPORT+MARKT is your partner for market-driven evaluation and commercialisation of all stadium-related rights.
Refinancing - Our feasibility analysis for security in business planning
The financing and management of modern stadia and arenas is a complex task presenting challenges at various levels. Permanently up-to-date stadium infrastructures lead to significant increases in revenue, particularly regarding stadium-related rights. With our business plan we help you to identify and tap potential.
Marketing and commercialisation of stadia
From branding, activation and sales support to impact monitoring – we accompany operators and sponsors on the path to success amongst target groups. Positive and negative examples observed in 25 years of experience serve as a benchmark for success.
Top European arenas benefit from our expertise
“Even before stadium construction, we asked the renowned European company SPORT+MARKT for expertise. Thanks to this expertise, today we have greater insight into how we can commercialise our stadium. In addition to excellent know-how on European markets, SPORT+MARKT also has a very good understanding of the Polish market.”
Leszek Miklas
President / Legia Warszawa / Poland
Our clients in the area of stadia consultancy include e.g. Allianz Arena, Postfinance Arena, Lanxess Arena, Euroborg Groningen, Stadio Olympico Rome, Ado den Haag, Stadio delle Alpi Turin, Juventus FC, Liverpool FC, Feyenoord Rotterdam, FC Bayern München, LOSC Lille Metropole, Sportfive, Anschutz Entertainment Group and several players from the public sector.
Maria Walsh
The expert on stadia and arenas is International Sales Manager at SPORT+MARKT...
Andreas Ullmann
As Head of Market Intelligence, Andreas Ullmann is your expert on stadia business...
Are you interested in these services? Please do not hesitate to contact us:
Maria Walsh
Tel.: +49 (0) 221 / 430 73 140
maria.walsh@sportundmarkt.com
Andreas Ullmann
Tel.: +49 (0) 221 / 430 73 150
andreas.ullmann@sportundmarkt.com
Stadia Consultancy
Learn more about our Stadia Consultancy services.
PanStadia: Articles with our expertise
"Stadia Survival Guide" (2010)
"Work Underway" (2010)
