Optimise your Return on Investment: Utilise our unparalleled experience in sport
Interested in an engagement in motorsport? Require valid performance scores or want to discover the equivalent advertising value of your activities?
We can advise you in all relevant questions relating to your engagement.
Consultancy and Impact Monitoring in Motorsport Business
Motorsport is one of the most popular sports globally and provides substantial communications and marketing potential – for sponsors, manufacturers, series organisers and teams.
We advise you in achieving your individual objectives.
Motorsport Media Evaluation
MOTORSPORT24 by REPUCOM and SPORT+MARKT, the only syndicated tracking of its kind in the world, delivers the most comprehensive measurement and valuation of brand exposure available in motorsport, providing clients a single source view of the sponsorship environment across 11 major series, including Formula 1, NASCAR and MotoGP. Utilizing our network of international offices, Motorsport24 tracks and values every brand active in every second of live top-level motorsport broadcast, incorporating detailed information on source locations and brand presentation, as well as media evaluation by integrating market viewership.
Our Media Evaluation provides series organisers, teams, sponsors and manufacturers with detailed analysis of their own media exposure or that of their competition, within all relevant series.
How high is your on-screen share? How strong is the competitor influence?
Exposure in Print, Online and on Mobile TV
Due to changes in media consumption, coverage of motorsport is not solely limited to TV. New media is becoming more and more important and the potential and performance of top-level sport as a marketing platform are increasing thanks to exposure on the internet and on mobile TV. To demonstrate the value of a engagement in holistic terms, we monitor all communications tools as part of our evaluation.
Market Research: The Motorsport Study and SponsoringS21+
To enable holistic impact and media exposure monitoring, the analysis of advertising impact within the relevant target group is vital. The Motorsport Study has been the most widely-recognised market research study for analysis of the German motorsport and sponsorship scene for over 10 years. This added dimension ensures you also receive detailed information on the impact and success of your communications activities in motorsport. Thanks to the established implementation of the study, trend graphs and benchmarks are available showing developments and enabling competitor analysis.
Example content:
- Interest in selected motorsport series / events
- Most popular drivers / riders
- Unprompted awareness level of brands
- Key brand parameters, target group profiles and media usage
The general section can be supplemented with client-exclusive questions, such as regarding key individual brand parameters.
Our clients from the world of motorsport include sponsors, manufacturers, agencies, racetracks and series organisers as well as rights holders, such as Infront, Dorna, UBS, Mercedes-Benz, Respol, Eni and Michelin among others.
Football
Additional details on consultancy and impact monitoring in football business can be found here ...
Motorsport
Learn more about our services in the field of motorsport ...
Further Sports
Whether it's golf, tennis, rugby or any other sport – we support you in the optimisation of your sponsorship engagement.
Tel.: +49 (0)221 430 73 0
Email: info@sportundmarkt.com
