Expertise

 

“Nowadays there is hardly a decision made in international sport business without accompanying data – in this context, SPORT+MARKT has become established as a key player and made a decisive contribution to sponsorship‘s transformation from an emotional tool to a rational communications instrument.”                        

Award “Player of the Year”
Horizont Sport Business / Germany

Success can be planned.

SPORT+MARKT’s clients benefit from a unique pool of fundamental global data and expert knowledge in the planning of their business targets and strategies. This puts them in a position to make objective, secure decisions. From provision of fundamental planning and evaluation of options for action by our experts to major global projects, we are at your side with long-standing experience and competence.

Build on a solid foundation.

SPORT+MARKT has analysed developments and trends on the international sport, sponsorship and advertising markets via continual fundamental research for over two decades. Consequently, SPORT+MARKT possesses one of the world’s largest and most comprehensive databases on the topics of sport, sponsorship, brands and events. Key added value: access to long trend graphs, comprehensive data archives and international benchmarks is possible at the touch of a button. Our employees have in-depth know-how on the factors for success and relevant bases for decision making thanks to analysis, evaluation and interpretation of research results. Benefit from first-hand expert knowledge from the very offset – play it safe.

 

 

“During the negotiation process with the Allianz board of directors for the naming rights of today’s Allianz Arena, SPORT+MARKT provided us with the vital ingredients and facts to clinch the perfect deal for both sides.”

Uli Hoeneß
Deputy Chairman Executive Board / FC Bayern München / Germany

We provide orientation …

SPORT+MARKT offers its customers the whole spectrum of strategic and operative consultation. We are familiar with the keys to the success of international advertising campaigns and sponsorship activities in the sporting environment as well as the vital factors for the optimisation of the marketing concepts of international sporting events.

If you need to feel secure about your strategic alignment, have confidence in the competence of SPORT+MARKT. We are the trustworthy partners of top management in our sector.

… and create values.

We specialise in maximising the success of our clients in the international sports, sponsorship and advertising markets. We ensure the optimum use of your funds and the greatest efficiency. With our help you can avoid making wrong decisions and fully exploit your potential.

 

“We regard comprehensive efficiency monitoring of our global sport marketing engagements by SPORT+MARKT as a target-orientated investment for efficient control of our marketing tools rather than a cost factor.”

Ralf Hussmann
Head of Sport Marketing / BMW AG / Deutschland

Impartiality is the key to successful monitoring.

Over the course of years, we have created monitoring methods, which have repeatedly set standards in the sector and are recognised as the benchmarks. These methods in combination with our own independence, position us as an incorruptible, objective referee – a role that the market expects of us and one that we have successfully fulfilled through the years. Have confidence in our expertise in monitoring and evaluating brands, marketing and media rights in the international sports and sponsorship environment.

Target your optimisation – with effective monitoring of success.

Monitoring the success of advertising and sponsorship measures as well as marketing concepts in the sporting environment is our speciality.  We integrate cutting-edge methodological approaches and knowledge from market and media research to monitor, evaluate and optimise your goals, strategies and operational activities, on a local and worldwide level.