Sponsorship Impact Monitoring
SPORT+MARKT is a global player on the international sport and sponsorship market. We provide consultancy for our clients on how their companies can benefit most effectively from the potential of sport sponsorship.
Our particular expertise lies in market and media research. Based on long-term trend graphs, we can offer our clients expert planning, consultancy and sponsorship impact monitoring.
In sponsorship impact monitoring, we compare the impact of sport sponsorship with classical advertising with the help of data from market and media research. Qualitative and quantitative sponsorship impact monitoring enables us to support our clients in the strategic planning and integration of sponsorship in corporate communications. We show you how to optimize your sponsorship effectively using sponsorship impact monitoring.
SPORT+MARKT has been effectively analysing the developments and factors for success in sport business for over 20 years. Our experts implement fundamental sponsorship impact monitoring based on state-of-the-art technology and methodical know-how. We evaluate advertising platforms and special advertising formats, as well as marketing rights. We permanently compile all relevant content on TV, the radio, in print and on the internet for sponsorship impact monitoring at our Media Evaluation Centre. Alongside media exposure, the value of a sponsorship engagement is largely dependent on further factors such as the valuable association with the sponsorship object. The tangible sponsorship monitoring data enable the calculation of return on investment and its optimisation.
Only multidimensional sponsorship impact monitoring delivers the client insight into the achievement of communicative targets.
